Winnebago Representatives Lead Product Discussions at Escapade
Tucson, Arizona- April 2019
Winnebago joined Escapees RV Club for the 59th Escapade in Tucson, Arizona March 17-22, 2019. RVers of all ages were in attendance, some part-timers and some full-timers, traveling from near and far. It was a perfect situation for the manufacturer to connect with RVers.
Capitalizing on this opportunity, Winnebago representatives were present throughout the event, hosting several sessions in which RVers could communicate directly with Winnebago team members. For example, Nick Davis, Diesel Pusher Product Planner, led a group of motorized and towable representatives during the “Ask the Manufacturer” session. This was an opportunity for attendees to ask representatives specific questions about Winnebago products as well as more general questions about RV manufacturing. Davis also shared some history of the company, current and future projects, as well as more information about the relationship between Winnebago and Escapees RV Club. “It was great to hear and see the interaction of the Escapees — we have so much to learn from the end user,” says Jodi Peterson, Marketing Specialist for Winnebago. “They are the experts on the road.”
Adam Cristofferson, Towable Product Manager, left the session with useful feedback. “Our purpose is to listen to customers’ wants and needs and take them back to our product development team for review and implementation to improve consumers’ outdoor lifestyle experiences.” The Q & A session was opened to well over 1000 owners with the Winnebago team intently listening, learning, and excited to answer questions. After the session, attendees were welcome to visit with the Winnebago team and schedule appointments with the Product Planners to give more insight of their RV experience and share improvements they personally made for their lifestyle needs.
On day two, Diesel Pusher Product Planner Jack Decker hosted two more sessions geared to the Class A Diesel owners, asking questions of attendees. “We received a lot of great feedback and the owners are very passionate and proud of their home on wheels,” said Decker. He prefaced with importance to the group that Winnebago strives for the very best quality and wants to exceed the expectations of the RV community through learning opportunities such as this with the Escapees RV Club.
Working together with the Escapees RV Club staff and members is a great fit for the Winnebago team. They work hand in hand, with members sharing insight whether it is for travel, work or play from their RV. This relationship and the implemented program “Voice of the Customer” will continue to help Winnebago gain more knowledge through customer research.
Diesel Pusher Product Planner Jack Decker answers a question from attendees participating in the Ask the Manufacturer session at the 2019 Escapade.
Jack Decker and Jodi Peterson, both from Winnebago, work with RVer owners to seek input and field questions during the Class A diesel pusher discussions.